so what is this journey all about?

so you maybe asking yourself the impertinent question, 'what is this all about and why should i care?'

one day whilst procrastinating, we stumbled tom chance's 'lidl wine project'. whilst we felt this was a very valid and well crafted attempt, we thought that stopping at white wine could not possibly do justice to the great range of lidl products.

hence, we came up with the crafty plan of doing a product by product tasting guide to the quality products our favourite yellow and blue faced supermarket offers up to us monetary challenged individuals.

we were impressed with tom's methodology and overall data analysis. however, we being humanities scholars we felt uneasy with the scientific 'rigour' displayed by tom. while we appreciate tom's efforts, we thought it high time for a more qualitative approach to lidl. so, rather than claim to provide any objective comparison, we have decided to witness lidl through exemplification: to attend to the detail and experience of each product in its singularity.

we begin this bold new adventure - which we hope you will share with us - this saturday, 15th july. we will depart with a couple of bottles of red wine to get to know the lidl wine family a bit better. the wine will be accompanied with some lidl snacks which will also be under review.